Club Extensive
Club Extensive is a Mountain Camping group based out of Ahmedabad, India. They host camps at their Palchan campsite in Manali, Himachal Pradesh every summer. At these 10 day camps in the Himalayan mountains, campers learn about the culture, food, flora and fauna that surrounds them apart from the adventure-filled treks and hikes. Branding for Club Extensive picks up elements from and around the campsite such as the tents, conifers and the contours of the landscape.
The Challenge
During my Bachelor's in Design in Pune, India, I signed up for an adventure camp in the Himalayas. This was probably the best summer that I spent travelling in the mountains and learning about new culture whilst connecting with nature. As we were set for departure back home, I was having a chat with the owner of the organising company. He told me how they are looking for a fresh rebrand of their joint which would emanate their values and connect better with the audiences. I told him I would love to hop onto this project and help them realize this with the fresh skills I was building at design school.
The Design Process.
Club Extensive has a smooth business up and running with camps lined up every summer. What they lacked was a strong identity and brand. The idea was to pick up elements around their main campsite and compose them in strong graphic. All graphical elements here have a root back to the campsite. The border for the logo marks a territory, the tent and the conifer stand as things present at the campsite.
The contour graphic derived from the landscape around the primary campsite becomes a graphical element which helped build a branding system. This unique graphic was used across collateral to build a cohesive effect and generate good recall value.
